The Elf on the Shelf Review
Based on online research and 31 The Elf on the Shelf reviews, The Elf on the Shelf's overall score is 4.1 out of 5 stars. The Elf on the Shelf's review score is based on The Elf on the Shelf's customer ratings, its brand popularity, its price competitiveness, as well as the breadth and quality of features it offers to customers. The The Elf on the Shelf review table below incorporates summarizes 31 The Elf on the Shelf ratings on 8 features. You can also compare The Elf on the Shelf against popular alternatives like Jellycat, Funko and Warmies. Or you can view the top 50 brands in similar categories, such as hobbies & toy stores and toy brands.
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The Elf on the Shelf Review: The Elf on the Shelf Pros & Cons
The Elf on the Shelf (elfontheshelf.com) is a very popular toy brand which competes against other toy brands like Jellycat, Funko, Warmies, Yoto and Pokemon. Based on our in-depth The Elf on the Shelf review, when compared to its competitors, The Elf on the Shelf is a mid-range performing brand within its category. Read the full Elfontheshelf.com review below for more details.
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Knoji has 31 The Elf on the Shelf reviews and ratings as of June 29, 2026. Knoji editors and the Knoji shopper community have reviewed The Elf on the Shelf and compared it against 4,743 top toys brands, reviewing The Elf on the Shelf based on product and store features. Knoji reviews and ranks Elfontheshelf.com and other toy brands based on how many features each offers and based on a 5-star rating scale. Based on these factors and 31 The Elf on the Shelf reviews, The Elf on the Shelf earns an overall score of 4.1 out of 5.0 points. The Elf on the Shelf offers 8 total features. The Elf on the Shelf's review score is also boosted by the fact that it is a popular brand with good recognition among consumers.
